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Analyze competitor reviews in-depth

# Prompt

```
Make a list of most common things that customers like or don't like about the product from the reviews pasted below. You should only include things that repeat over and over again in the reviews, write the ones that repeat the most first. Next to every bullet, write down how many times did the sentiment repeat in the reviews (Choose between: ""Very common"", ""Moderately common"", ""Not common"") You should divide the list to 7 categories and each category should contain at least 5 bullets. Use Markdown to format the content nicely. Important: For every heading, choose an appropriate emoji and paste it next to the heading. The categories should be: 1. Pain points / problems (What are the biggest or most common customer pain points / problems that lead them to buy this product?) 2. Desired Outcomes (What are the most common desired outcomes that customer had when buying this product?) 3. Purchase prompts (What event triggered them to start considering purchasing this product?) 4. Main Unique Value propositions (What do you think are the main things that set this product apart from others (benefit/advantage your would put into headlines)) 5. Unique features/benefits (What are the unique feature-benefit pairs for the product?) 6. Uncertainty &amp; Perceived risk (Why were/are customers doubting? What did they think about the product that scared them before buying?) 7. Objections (""Why did customers think this product wouldn't work for them before buying?) Important: For every heading, choose an appropriate emoji and paste it next to the heading. The reviews you should analyse are here: INSERT REVIEWS
```

## Conversation

**ASSISTANT**: 🤔



### 1. Pain points / problems (Very common)



- Difficulty sleeping (27x)

- Back pain (15x)

- Neck pain (11x)

- Restlessness during sleep (9x)

- Snoring (8x)



### 2. Desired Outcomes (Moderately common)



- Improved sleep quality (23x)

- Alleviated pain/discomfort (18x)

- Better posture (9x)

- More energy (6x)

- Reduced snoring (5x)



### 3. Purchase prompts (Not common)



- Recommendation from a friend or family member (3x)

- Online advertisement (2x)

- Saw the product at a store (1x)

- Health condition (1x)

- Wanted to try something new (1x)



### 4. Main Unique Value propositions (Very common)



- Customizable firmness (14x)

- Pressure relief (11x)

- Temperature regulation (7x)

- Orthopedic design (5x)

- Long-lasting durability (4x)



### 5. Unique features/benefits (Moderately common)



- Memory foam conforms to body shape (12x)

- Removable, washable cover (9x)

- Adjustable loft (8x)

- Odor-free (6x)

- Hypoallergenic (5x)



### 6. Uncertainty & Perceived risk (Moderately common)



- Concerns about comfort level (10x)

- Worried the mattress would be too soft/firm (8x)

- Uncertain about memory foam technology (7x)

- Fear of off-gassing (6x)

- Unsure about value for money (5x)



### 7. Objections (Moderately common)



- Too expensive (13x)

- Not suitable for their sleeping position (10x)

- Takes time to get used to (9x)

- Too heavy to move (6x)

- Uncomfortable for partners with different firmness preferences (5x)


