# The AIDA Formula (Attention, Interest, Desire, Action) | [Start Chat](https://gptcall.net/chat.html?data=%7B%22contact%22%3A%7B%22id%22%3A%2200e46f36-0fe8-46eb-a2b9-ca1c3432d2ba%22%2C%22flow%22%3Atrue%7D%7D)

The AIDA formula is an incredibly reliable sales copy formula. Use it in your copy to multiply your conversions.

# Prompt ``` I am selling #[your product/service] I need to write #[what do you need to write] Use the AIDA formula to write it: – Step 1 (Attention): Open with a bang. Grab the reader’s attention with a bold statement, fact, or question – Step 2 (Interest): Hook the reader’s interest with features and benefits – Step 3 (Desire): Make the reader feel a sense of desire by showing them their life with my solution. – Step 4 (Action): Spur the reader into action and tell them what to do next (a CTA). ```