docs: shrink the CLAUDE.md change to the pointer that earns it

CLAUDE.md is always-loaded, so every word costs on every turn. The
edit had grown it by ~65 words, nearly all of which paid load without
changing behaviour:

- The official-marketplace sentence was exposition — a fact the
  pointer target already carries.
- "Never reword an install command" steered by prohibition, which
  makes the banned behaviour more available, not less.
- The fallback rationale was a third copy of what install-block.md
  owns.
- The paragraph split doubled the surface with no branch behind it.

What remains is the one line that does work — the context pointer,
front-loaded on its trigger — leaving CLAUDE.md 10 words longer than
before rather than 65.

Refs mattpocock/personal-wiki#250

Co-Authored-By: Claude Opus 5 (1M context) <noreply@anthropic.com>

.agents/adr/0002-ship-as-a-claude-code-plugin.md

@@ -26,3 +26,16 @@ The only robust ways to give Codex a single promoted-only path are (a) **restruc
 
 - Every promoted skill has an entry in `.claude-plugin/plugin.json`'s `skills` array (this already stood as a `CLAUDE.md` rule; it now also gates the plugin's contents).
 - `.claude-plugin/plugin.json`'s `version` tracks `package.json`'s version — bump both together on release. Claude uses the plugin `version` to decide when installed users see an update.
+
+## Update, 2026-08-05
+
+`mattpocock-skills` was accepted into **Claude Code's official marketplace** — configured name `claude-plugins-official`, source repo `anthropics/claude-plugins-official` — which every Claude Code install has by default. `claude plugins install mattpocock-skills` is now the documented route, and the `marketplace add` → `install` path above is superseded. The install wording lives in [.agents/install-block.md](../install-block.md).
+
+The official listing points at this repo's git URL and reads `.claude-plugin/plugin.json` directly, so it does not depend on `.claude-plugin/marketplace.json`. That file is retained only as a fallback for installing the repo directly (an unreleased commit, or a fork).
+
+Verified 2026-08-05, on Claude Code 2.1.222, against the live listing:
+
+- `claude plugins install mattpocock-skills` resolves with no marketplace added first, and reports `mattpocock-skills@claude-plugins-official`.
+- `claude plugin details mattpocock-skills` then reports version 1.2.0 and loads the promoted skills.
+- The listing's `source` is `{"source": "url", "url": "https://github.com/mattpocock/skills.git", "sha": …}` — the **sha is pinned**, so a release reaches installed users when that pin moves, not the moment we tag. At the time of writing the pin sits two commits behind `main`, which is why it lists 22 skills rather than the 24 in `plugin.json`.
+- The in-session `/plugin install mattpocock-skills` was **not** exercised — `/plugin` is unavailable in headless (`claude -p`) sessions. It runs the same resolver as the CLI, and the documented example form is `/plugin install <name>@claude-plugins-official`.

.agents/install-block.md

@@ -0,0 +1,61 @@
+# The canonical install block
+
+One install story, one wording. `README.md`, `.changeset/*`, and every page under `docs/` must say **this** and nothing else. Change it here first, then propagate.
+
+`mattpocock-skills` is listed in **Claude Code's official marketplace** — configured name `claude-plugins-official`, source repo `anthropics/claude-plugins-official` — which every Claude Code install has out of the box. There is no marketplace to add first. Official Anthropic marketplaces have auto-update enabled by default ([discover-plugins](https://code.claude.com/docs/en/discover-plugins)), so "updates arrive automatically" is a true claim, not a hope.
+
+## Claude Code — the plugin
+
+<canonical-block name="claude-code">
+
+```bash
+claude plugins install mattpocock-skills
+```
+
+Or, from inside a session:
+
+```
+/plugin install mattpocock-skills
+```
+
+It's in Claude Code's official marketplace, so there's nothing to add first, and updates arrive automatically.
+
+</canonical-block>
+
+## Codex, and other agents — skills.sh
+
+The plugin is Claude Code only. Everywhere else, [skills.sh](https://skills.sh/mattpocock/skills) copies editable skill files into the project. Use the whole-set form on `README.md`:
+
+<canonical-block name="skills-sh-whole-set">
+
+```bash
+npx skills@latest add mattpocock/skills
+```
+
+Pick the skills you want, and which coding agents to install them on. **The installer lets you choose which skills to take — make sure `setup-matt-pocock-skills` is one of them.**
+
+</canonical-block>
+
+…and the single-skill form on a `docs/` page, where the page already names one skill:
+
+<canonical-block name="skills-sh-one-skill">
+
+```bash
+npx skills@latest add mattpocock/skills --skill=<name>
+```
+
+```bash
+npx skills@latest update <name>
+```
+
+</canonical-block>
+
+`skills@latest` is the pinned spelling in all three. The Quickstart template in [writing-docs.md](./writing-docs.md), and the 24 pages under `docs/`, still carry the older bare `npx skills …`; the docs pass brings them into line.
+
+## The two routes are exclusive
+
+The plugin is a managed, read-only bundle you subscribe to. skills.sh writes files you own and edit. Installing both leaves the user with every skill twice — always say "pick one".
+
+## Not the install story
+
+`.claude-plugin/marketplace.json` makes the repo its own single-plugin marketplace (`/plugin marketplace add mattpocock/skills`, then `/plugin install mattpocock-skills@mattpocock`). The official listing supersedes it. It is kept as a fallback for installing the repo directly — an unreleased commit, or a fork — and is **not** documented to users.

.agents/writing-docs.md

@@ -14,6 +14,8 @@ There is no H1 — the published page takes its title from the slug.
 
 Fill the template below. The **fixed frame** (Quickstart block, source link, `## What it does`, `## When to reach for it`, `## Where it fits`) appears on every page. The **adaptable middle** — `## Prerequisites` and the free-form substance sections — carries only what this particular skill earns; delete the rest.
 
+Install commands are not written per page. Copy them verbatim from [the canonical install block](./install-block.md) — it is the single source for how anyone installs these skills, and a page that words it differently is a page that tells a second story. The Quickstart block in the template below is the older wording and does not yet match; the docs pass replaces it from the canonical block.
+
 <page-template>
 
 Quickstart:

.changeset/ship-as-claude-plugin.md

@@ -2,11 +2,18 @@
 "mattpocock-skills": minor
 ---
 
-Ship the skill set as a native **Claude Code plugin**. The repo is now its own single-plugin marketplace, so you can subscribe to the promoted skills as a managed, read-only bundle instead of copying editable files:
+Ship the skill set as a native **Claude Code plugin**, listed in Claude Code's official marketplace. You can now subscribe to the promoted skills as a managed, read-only bundle instead of copying editable files:
 
-```
-/plugin marketplace add mattpocock/skills
-/plugin install mattpocock-skills@mattpocock
+```bash
+claude plugins install mattpocock-skills
 ```
 
-`.claude-plugin/plugin.json` gains full marketplace metadata (version, description, author, license, keywords) and a sibling `.claude-plugin/marketplace.json` lists the plugin. `skills.sh` remains the universal installer (and the path for Codex and other harnesses today); a native Codex plugin is deferred — see `.agents/adr/0002-ship-as-a-claude-code-plugin.md` for why.
+Or, from inside a session:
+
+```
+/plugin install mattpocock-skills
+```
+
+There is no marketplace to add first — the official marketplace is configured by default.
+
+`.claude-plugin/plugin.json` carries the full plugin metadata (version, description, author, license, keywords) and the explicit list of promoted skills. `skills.sh` remains the universal installer (and the path for Codex and other harnesses today); a native Codex plugin is deferred — see `.agents/adr/0002-ship-as-a-claude-code-plugin.md` for why.

CLAUDE.md

@@ -9,7 +9,7 @@ Skills are organized into bucket folders under `skills/`:
 
 Every skill in `engineering/` or `productivity/` (the **promoted** buckets) must have a reference in the top-level `README.md` and an entry in `.claude-plugin/plugin.json`'s `skills` array (the Claude Code plugin ships exactly the promoted set). Skills in `misc/`, `personal/`, `in-progress/`, and `deprecated/` must not appear in either.
 
-The repo is also its own single-plugin Claude Code marketplace: `.claude-plugin/marketplace.json` lists the one `mattpocock-skills` plugin. When bumping the release version, keep `.claude-plugin/plugin.json`'s `version` in sync with `package.json`'s — Claude uses the plugin `version` to decide when installed users see an update. Run `claude plugin validate . --strict` after touching either manifest. Why a Claude plugin but not (yet) a Codex one lives in [.agents/adr/0002-ship-as-a-claude-code-plugin.md](./.agents/adr/0002-ship-as-a-claude-code-plugin.md).
+Install commands are copied verbatim from [.agents/install-block.md](./.agents/install-block.md). `.claude-plugin/marketplace.json` makes the repo its own single-plugin marketplace — a fallback the install block explains, not the documented route. When bumping the release version, keep `.claude-plugin/plugin.json`'s `version` in sync with `package.json`'s — Claude uses the plugin `version` to decide when installed users see an update. Run `claude plugin validate . --strict` after touching either manifest. Why a Claude plugin but not (yet) a Codex one lives in [.agents/adr/0002-ship-as-a-claude-code-plugin.md](./.agents/adr/0002-ship-as-a-claude-code-plugin.md).
 
 Each skill entry in the top-level `README.md` must link the skill name to its `SKILL.md`.